CJ April 3, 2012 Hidden Treasures

“So what’s in it for them? What are you doing for them?” Jacob comes back from his third networking event in the past two weeks. He shows me the eleven cards he gathered during this meeting. Jacob is expecting me to ask the same mundane questions as everyone else. “How many cards did you pass out?” “What do any of these people do?” “Are any of these potential clients?” No. I ask the two questions which opened this article. Jacob gives me the “deer in the headlights” look.


One way to find hidden surprises, the diamonds in the rough, the best Easter eggs, so to speak, is to be able to answer those questions. Here are some suggestions. Find an article online which is pertinent to their field of practice and send them the link. Recommend a book which would be helpful. Have you ever read Fish or Who Moved My Cheese? Make one good referral to another person in your “network” and start an email with, “Hey Susan, I met Larry at the last Network Today event and thought he would be a good connection.”

How do you find hidden surprises during networking? Do more than collect business cards. Learn about your networking contacts, and make yourself a resource. What’s in it for them? Your knowledge, expertise and contacts.

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About David Luke Kurtz

Born in Kittery Maine. Went to Curry College in Milton Ma. Moved to Ohio in 1990 & in August of 2008 created Dangerous Events.com Inc. Joined the Network Leaders alliance in 2009. Have been growing the business since. Promotions and events specialist providing key marketing support with expertise in advertising, marketing, promotional events, branding, and public relations. More than 10 years experience successfully executing more than 200 events. Proven ability to plan, coordinate, and successfully execute promotional campaigns, special events, and conventions.
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