DLK Entertainment: Questions to ask & think about

With all events there are questions to ask & questions to think about. Things like what kind of event are you preparing for or what is the theme? Are the services you hired the right kind? If you are the planner do you really know your client or are forcing your client to do what you think is right? If you’re the service being hired, are you truly being honest with your client or are you just trying to book all events with out caring if you are right for the job? Maybe you feel you’re the best & the client’s requests don’t mater. Both the client and the service should be realistic when the interview process is happening because it is a two way street. Not everyone thinks about the wedding & event business this way. I believe you should. Not all services are right for all events & not all events services work well with clients.

As a customer ask the following questions:

Tell me about your worst experience?

What happens if you can’t do the event?

What if you’re late?

What if one of my guests gets sick on your food?

What will happen if you don’t have our first dance song?

Do you have back up?

What if the cake falls?

Tell me how you run an event?

How do you handle refunds?

Tell me about how you run your business?

General questions like this will let you see how these services operate & let you understand if they are honest or not. Remember no one service was perfect from the beginning everyone has a bad event.

As a service ask your client the following questions:

What is your vision for your event?

What kind of budget are you working with?

Am I the only event specialist you have hired?

How did you find out about me?

Am I the first service you have called on?

Who do I report to at the event?

How much control are you giving me?

There are many things as a service you should ask but the most important is to figure out if you feel you truly understand your clients needs or if you are just trying to get a sale.

Is all this really something to think about? I say yes! If you’re the client you want your event to be the best & want everyone to talk about how great it was! If you’re the service you want the same so the client will recommend your services. It is never a case in the wedding and event industry to say the client is wrong when the contract is signed. It is the case to figure out before hand if the client service relationship is good to begin with.

About David Luke Kurtz

Born in Kittery Maine. Went to Curry College in Milton Ma. Moved to Ohio in 1990 & in August of 2008 created Dangerous Events.com Inc. Joined the Network Leaders alliance in 2009. Have been growing the business since. Promotions and events specialist providing key marketing support with expertise in advertising, marketing, promotional events, branding, and public relations. More than 10 years experience successfully executing more than 200 events. Proven ability to plan, coordinate, and successfully execute promotional campaigns, special events, and conventions.
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